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Some DUI Lawyers Use Unethical Practices to Gain New Clients
Intense competition amongst attorneys in efforts to gain new clients has caused increasing numbers of lawyers to violate their code of professional conduct. Such unethical business practices have become commonplace on the internet. For example, at least one state has found that using another lawyer’s name to gain web site traffic subjected the lawyer to bar sanctions. As held by the North Carolina State Bar Ethics Committee:
It is professional misconduct for a lawyer to engage in conduct involving dishonesty, fraud, deceit, or misrepresentation. Rule 8.4(c). Dishonest conduct includes conduct that shows a lack of fairness or straightforwardness. The intentional purchase of the recognition associated with one lawyer’s name to direct consumers to a competing lawyer’s website is neither fair nor straightforward. Therefore, it is a violation of Rule 8.4(c) for a lawyer to select another lawyer’s name to be used in his own keyword advertising.
This practice is sadly is a low to which more and more lawyers have stooped. The answer to “why” is pretty straightforward. In the last 20 years, competition for DUI clients has reached proportions that could almost be called cut-throat. This at the same time that competition at all levels has increased exponentially.